THE BLACK FRIDAY BUILD ROOM

Your whole Black Friday campaign, built. With my entire Black Friday team in the room.

Launch the ONE Black Friday offer that makes November your BIGGEST cash month yet + keeps making you money into 2027. Without discounting your high-ticket offer, spending weeks building everything yourself or hiring a launch team to pull it off.

YES, I WANT MY BLACK FRIDAY BUILT →
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER

You’ve done Black Friday before, right?

And you know it CAN work. But you also remember how much work went into it.

The planning, the content, the emails, the pages, the tech, the graphics, the Stories, the DMs, trying to remember what’s going out when... all while still running the rest of your business.

And if it went the way it goes for most people, this is what you got for it:
❌ Weeks of building for one weekend of sales
❌ A discount that pulled in bargain hunters
❌ A random little offer that went nowhere afterwards
❌ Back to zero again in December

So if the results didn’t match the effort, I’d bet you’re looking at November thinking: “Do I really want to put myself through all of that again this year?”

You’re not the only one. I asked my audience where they’re at with Black Friday and 38% told me they didn’t get good results last year. Another 25% haven’t even started thinking about it.

That isn’t people saying Black Friday doesn’t work. It’s people who don’t want to give up weeks of their life building and promoting something when what comes back doesn’t justify it.

Sound familiar?

I wouldn’t teach Black Friday the same way I did even a year ago.

And this is coming from someone who LOVES Black Friday.

I’ve spent the last 5 years helping hundreds of coaches, training academies + service providers make it one of their biggest cash months, so I know the old way works. Discount something, warm people up, post loads, send more emails, pile on the urgency, launch hard, make as much as you can before Cyber Monday... then start all over again in December.

That worked for the way people were buying then.

But the way people buy has changed, the way they make decisions has changed + what they actually WANT to spend money on has changed too. They’re more selective. They research more. They’ve seen a million “biggest sale ever” posts, and the offers that felt like an easy yes a year or two ago don’t get the same reaction now.

The market has moved, so the strategy has to move with it.

For the last 6 to 9 months I’ve been obsessed with this.

I’ve been watching what people actually spend money on across my own business, my agency clients, my mentorship clients and every launch, funnel + campaign we’ve run.

What they jump on. What they scroll straight past. What gets someone to make that first purchase, and what makes them come back and buy again.

And the more I look at it, the more it keeps coming back to ONE thing.
the ONE thing

Black Friday shouldn’t just give you one good sales weekend.

Most people ask “what can I discount for Black Friday?” I want you asking this instead:

“What could someone buy from me this Black Friday that’s the right first step into my world?”

ONE offer. Not your high-ticket programme with hundreds knocked off it, and not a random £27 mini thing that goes nowhere. An offer your people actually want right now, that gets them a result and gives them an obvious next step with you.

Someone buys. They get a result. There’s a clear next step. The right clients + students keep buying from you.

That’s how you MAKE THE CASH NOW + CREATE CLIENTS FOR LATER. A serious cash injection in November, and people already in your world in January instead of starting from zero again.

And then someone still has to actually build it.

That’s where most Black Friday plans fall apart. Not at the idea, at the building.

You don’t need another workbook or another folder of templates, because a template is still a blank page with borders. You need your campaign decided, written + dated.

Now imagine this instead…
It’s the middle of November.
You know exactly what you’re selling, who it’s for and how many sales you need.
Your emails, Stories + DMs all have a date on them.
Your page is up and your checkout’s been tested.
You already know where those new clients + students go next in January.
And you didn’t sacrifice the whole of October to get there.

That’s exactly what The Black Friday Build Room is for.

GET INTO THE BUILD ROOM →
Introducing

The Black Friday Build Room

The one place your whole Black Friday campaign gets decided, written + dated around YOUR offer, with my entire Black Friday team built in.

Last year I taught you the psychology. This year I’ve built the thing that helps you DO it.

Launching Black Friday properly normally takes a strategist, a copywriter, an email marketer, a content person, someone on sales and someone on tech. So I’ve taken the way my team and I plan a Black Friday campaign, plus 5 years of my Black Friday teaching, scripts + emails, and built it into one room that works around your offer, your audience and your voice.

You’re not buying another Black Friday course. You’re getting my whole Black Friday team, without the launch team price tag.

YES, I WANT THIS →
What’s Inside

Here’s exactly what you get when you join:

start here
PART ONE

Your Black Friday Roadmap, Score + Plan

Six steps of questions about your business, your offer, your clients + students, your cash goal and where you’re up to right now. Drop in the words your people actually use and a sample of your own writing, so everything is built around you, in your voice.

Then you get your score out of 100 across your offer, your positioning, your campaign, how you sell + what happens after someone buys, with red, amber + green lights so you can see exactly what to build first. Plus your personalised plan: your campaign direction and your priorities, in order. Download it as a PDF and you’ve got your whole Black Friday on paper.

PART TWO

Your Build Room (AKA your Black Friday team)

Nine build areas, one for every job a launch team would normally do: your offer, launch plan, pages + checkout, emails, Stories + content, DMs, filming, automations and your 2027 plan. Each one has its own checklist and keeps your working drafts saved in one place.

your whole team, in one place
drafted in your voice
PART THREE

Content Studio

Your campaign message, your announcement email, your invitation DM and your filming starters, drafted around your offer and in your voice. Add your proof, tweak what you want and you’re never starting from a blank page.

PART FOUR

Cash Maths + Your Dated Calendar

Set your Good, Better + Best cash goals and see how many sales each one takes, so you know the numbers work BEFORE you launch. Then put the whole campaign on real dates (Black Friday is 27 November, Cyber Monday is 30 November) and add your own milestones, so you always know what’s going out and when.

And it all saves. Come back on any device and pick up exactly where you left off.

numbers first, then dates
meet your black friday team

Nine build areas, one for every job a launch team would normally do

Your Offer

Your strategist. Your promise, what’s included, price, bonuses + limits.

Launch Plan

Your launch manager. Warm-up, opening, follow-up + close.

Pages + Checkout

Your copywriter. Page copy, links, objections, confirmation + delivery.

Email Campaign

Your email marketer. Warm-up, launch, questions, closing + welcome emails.

Stories + Content

Your content person. Campaign message, proof, platform plans + replies to enquiries.

DM Scripts

Your sales support. Invitations, offer replies, objections + follow-up.

Filming List

Your content director. Hooks, shots, filming dates, props + trends.

Automations

Your tech VA. Tools, tags, exclusions + a test purchase before you take money.

Your 2027 Plan

Your client journey. First result, December follow-up + January next step.

GET INTO THE BUILD ROOM →

The whole thing is £197.

Here’s what you’re getting:

✓ Your Black Friday Roadmap

✓ Your score out of 100 + your personalised plan

✓ Nine build areas covering your offer, launch plan, pages, emails, content, DMs, filming, automations + your 2027 plan

✓ Content Studio drafts in your voice

✓ Cash Maths with your Good, Better + Best goals

✓ Your dated campaign calendar

✓ Your plan as a PDF + your saved workspace

One sale of a £197 Black Friday offer and it’s paid for.

 

YES, I WANT MY BLACK FRIDAY BUILT →
WHAT MAKES THIS DIFFERENT?

The Black Friday Build Room gives you...

⚡ A campaign, not a course. No modules to sit through. You answer the questions and build the real thing as you go.

⚡ The 2026 approach. Built for how people are buying now, not last year’s strategy with the date changed.

⚡ Full price stays full price. Nothing in here needs you to slash your high-ticket offer.

⚡ Cash now + clients for later. Your December follow-up and January next step are part of the build, not an afterthought.

⚡ Everything in one place. Your offer, plan, pages, emails, content, DMs, tech + dates, instead of 47 tabs in your brain.

⚡ Your voice. Drafts come from your answers, your clients’ words and your own writing, so it sounds like you and not a template.

 

GET ACCESS NOW →
THIS IS FOR YOU IF:

You’re a coach, mentor, consultant, course creator, educator or training academy owner and you’ve been thinking:

“I know I should do something for Black Friday but I don’t know what.”

“I’ve got an idea but nothing is built.”

“I did it last year and it was a bit crap.”

“I do NOT want to discount my main offer.”

“I’m already too busy to build a whole launch.”

“I’ve bought Black Friday training before and still ended up doing everything myself.”

and it’s not for you if:

You want someone to do the whole lot while you do nothing. You still make the decisions, add your proof + show up to sell it.

Your plan is 70% off everything. That’s not what we’re building.

You want another course to watch. There’s nothing to binge in here.

One of my clients ran their Black Friday offer again on Boxing Day and New Year’s Day and made £20K in two days.

hey i'm Shaz!

Your Black Friday obsessed marketing coach...

I’m Shaz, founder of Sleek Marketing, the agency trusted by 6 & 7-figure coaches, training academies and experts who want consistent sales without burning out.

I’ve been in digital marketing for 12+ years and Black Friday has been my thing for the last 5 of them. In that time I’ve helped hundreds of coaches, training academies + service providers turn it into one of their biggest cash months. Sold-out offers, filled programmes and hundreds of thousands in Black Friday revenue between them.

So I’m not having a pop at the old way from the outside. I was one of the people teaching it, and it worked.

But I wouldn’t hand you the same thing this year just because it worked before. The way people buy has moved, so I’ve moved with it. And instead of another training about Black Friday, I’ve built the thing I’ve always wanted to hand every client: the campaign itself.

  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
  • MAKE THE CASH NOW + CREATE CLIENTS FOR LATER
READY?

Ready to get Black Friday out of your head + actually built?

You don’t need another month of thinking about it. You need the offer, the numbers, the campaign, the copy, the tech and somewhere for those clients + students to go afterwards.

And this year you don’t have to build the whole thing alone.

The Black Friday Build Room · £197

YES, I WANT MY BLACK FRIDAY BUILT →